StumbleUpon Unveils Paid Discovery

The social discovery engine StumbleUpon revealed Paid Discovery today, a way for publishers, authors, and publicists to pay to have their content discovered by the network’s 14 million users.

This week we interviewed StumbleUpon CEO Garrett Camp for’s Media Beat video show. In the short video embedded above, Camp explained the brand new service.

Here’s more about the program, from the release: “With Paid Discovery, brands can reach customers through in-stream promotion of entire web pages, micro-sites, mobile sites or videos. To reach their desired audiences, marketers can target StumbleUpon’s growing base of over 14 million users by age, gender, location, and more than 500 different topical interest areas. Paid Discovery only recommends a marketer’s content to users who have clearly expressed preference for a particular interest.”