STUDY: Young Americans Are Less Emotionally Engaged With Your Brand

A new survey from marketing agency Momentum Worldwide is an interesting and familiar read, though it probably won’t be too encouraging for those who struggle to establish a connection with followers on social.

Its main conclusions: people in first-world countries feel less attached to the brands they follow than those in developing areas. This is especially true among younger audiences–and the root cause might just be overexposure to brand promo messages.

The study originally came out less month (press release here), but Marketing Charts reposted this visual demonstrating that consumers in the U.S.,