Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local
According to the recent projections by forecaster BIA/Kelsey, mobile ad spending in U.S is expected to spike to $4billion by 2015, from just $790 million in 2010. The targeted local ads will be the key drivers in the growth and are expected to account for 70% i.e. $2.8 billion of the total spend, compared to $404 million or 51% this year.
If we consider the ability of geo-targeting in even today’s mobile and social apps, it is not hard to foresee that local ads will make up the lion’s share of mobile advertising in the coming years.
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