STUDY: We Welcome Our New Individualized Marketing Overlords

Now it’s time to get more familiar with “individualized marketing” and “data-driven initiatives,” because they’ve gone from futuristic buzzwords to tangible business priorities virtually overnight.

A new study from Teradata reveals that marketers have more than doubled their use of data-driven marketing in the past 18 months: 78 percent of marketers now use data systematically, versus just 36 percent in 2013. That’s a huge jump.

And that’s not the only dramatic shift in how companies and marketers are prioritizing and utilizing data and integrated marketing platforms.