STUDY: 75% of Social Media Users Who Interact with Ads Would Do So with Facebook Mobile Ads
With the holiday shopping season fast approaching, new research from advertising technology company Spongecell indicated that mobile ads on Facebook are the way to go for brands.
With the holiday shopping season fast approaching, new research from advertising technology company Spongecell indicated that mobile ads on Facebook are the way to go for brands.
Spongecell found that:
- 25 percent of consumers who believe advertisements are personalized found social media ads to be personalized to them.
- 75 percent of U.S. social media users who would interact with ads were most likely to do so with mobile ads on Facebook, compared with just 8 percent for Twitter and 6 percent for Pinterest.
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