Study: Social Media Outreach to Hispanics is Lacking

TeleNoticias and Latino Wire released their Hispanic Social Media Survey results, showing that despite the increased Hispanic population in the U.S., social media programs targeting this market are lagging behind.  And we don’t mean by a small fraction of a percent; less than half target this growing demographic.

Out of 202 responses collected on Survey.com, 92 percent of those surveyed have social media programs, but only 45 percent have programs specifically targeting the Hispanic market, which was no surprise to David Henry, CEO of TeleNoticias.