Study Shows that Brands Haven't Given up on Instagram
Instagram continues to attract top brands despite user concerns about privacy, according to a study released today by Simply Measured. Right now 59 percent of the Interbrand 100 are using the photo-sharing site to connect with consumers --a nine percent increase in adoption since November 1.
Instagram continues to attract top brands despite user concerns about privacy, according to a study released today by Simply Measured.
Proposed changes to Instagram’s user agreement in December sparked controversy among Instagram users and brands like National Geographic who feared that their photographs would be sold to third parties. The company quickly reverted to its original terms of service in response to the backlash. As of January 2013, the company reports 90 million monthly active users who share 40 million photos per day.
While
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