STUDY: Readers Remember Print Placements Better Than Digital
A common challenge we’ve heard discussed among our PR contacts with “old-school” clients involves convincing them that placements on specialty blogs can be just as valuable (in terms of dollars and cents) as a mention in the Wall Street Journal.
No, you can’t hang them on your wall — but they can be even more important in terms of raising awareness of the client’s business.
A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.
Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:
- Print-only readers recalled 4.24
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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