Study: Parents Concerned About Digital Marketing Practices Targeting Kids
FTC close to vote on updates to children's privacy rules
Privacy groups advocating more stringent regulations for marketing to children online and on mobile devices released a study today showing that parents and other adults overwhelmingly agree with them.
Many of the techniques used by marketers and child-directed websites elicited disapproval from parents and other adults, with 80 percent opposed to allowing advertisers to collect and use information about a child's activities online— even if the advertisers do not use or know the child's name.
Specific tactics got even higher responses: 91 percent of parents and adults said it was not okay for advertisers to collect information about a child's location from a mobile phone; 96 percent of parents and 94 percent of adults said it was not okay for websites to ask children for personal information about their friends.
"I don't think people fully understand … how all this data collection and tracking operates, but when presented with a straightforward...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in