STUDY: Most Business Execs Seeing 'Greater Value in PR'

But they still don't understand how it works.

vince vaughan

We had to use these somewhere.

A small but encouraging survey conducted by PRSA New Jersey in collaboration with Wakefield Research found that a significant minority of area business executives plan to spend more on PR services in the coming year:

  • 43 of surveyed execs plan to increase their PR spend for 2015
  • Only 9 percent foresee a decrease in comms funding

The most positive number: 73 percent of those who say they’ll spend more list the increasing value of PR services as the reason behind the decision.

So

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