Study: Mobile Ads Increase Brand Value
According to a new MediaPost article, A new Dynamic Logic Research study found that mobile ads can have a direct positive impact on brand favorability and intent to purchase.
Without going into too much detail here, the study surveyed a group of about 600 mobile users that used their phones to check the weather from the Weather Channel, split into two groups. One group saw ads for Hilton’s Hampton Hotels brand, while the other didn’t.
The study found that 62 percent of users in the group that saw the Hampton Hotel ads had a favorable opinion of those hotels.
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