STUDY: Millennials Will Pay for "Content" But Not News
News online can be free or hidden behind a paywall. Hmmmm...
Much to the chagrin of serious news organizations still finagling with their dreaded paywall, thinking people will actually climb that thing for a monthly fee, there is a study out from our friends at the American Press Institute that confirms publishers’ worst fears—young people will dole out the cash to be aware, just not for their product.
This report, which is based on a deeper analysis of our nationwide survey of adults age 18-34 conducted in early 2015, presents a new typology of Millennials as it relates to their information use and the way they consume information about different topics, and it has important implications for publishers who want to reach them.
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