STUDY: Millennials Like Hillary But Can't Name Their Own Senators
Big challenges for political communicators
If you or anyone in your agency works in politics (or even if they don’t), yesterday’s “massive” Fusion poll tracking Millennial engagement is a must-read.
In short, young people like what they know…and they know Hillary Clinton.
Some cultural basics: race issues are no longer issues for the 1,000 people polled by Fusion. More than half of them said they’d been involved in mixed-race relationships, and their top three “dream dinner guests” are Obama, Oprah, and Beyoncé.
Young people also skew Democratic as they have for decades.
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