STUDY: In-Game Advertising During Breakthrough Moments Dwarfs Facebook Ads in Engagement
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
MediaBrix found that:
- During rescue breakthrough moments, defined as times during game play when gamers “are feeling defeated, frustrated or in need of help,” ads average engagement rates 543 times higher than Facebook brand posts.
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