Study: Marketing Execs Plan to Add Staff Over Next Three Months

National research conducted by The Creative Group (TCG) finds that 22 percent of executives have plans to add full-time staff over the next three months. That percentage is up from the 10 percent who said they planned to hire in the previous quarter.

TCG is a a recruiting firm for PR, marketing, interactive pros, and other in the marcomms industry. The data collected for this study, The Creative Group Hiring Index for Marketing and Advertising Professionals, was collected during 500 phone interviews with 375 marketing execs at firms with 100 or more employees and 125 advertising execs at agencies with 20 or more employees.

When asked which areas they expected to hire, 10 percent of responses were “PR.”

Fourteen percent said product or brand management, 12 percent said social media, 11 percent said media services, and 10 percent said mobile app development.

The study also found that 87 percent of execs have a positive business outlook, and 42 percent said good help is hard to find.

Our colleagues at MediaJobsDaily report that the most recent employment stats have not been encouraging. But mediabistro does have a number of PR positions and social media jobs available. If you’re searching, check them out.