STUDY: Interacting With Other Brands Makes Consumers More Loyal

Now THAT’s a #ThrowbackThursday

Here’s some research that goes against everything you thought you knew about marketing and social media: a paper published in Scientific American this week claims that “flirting increases loyalty” when it comes to brands’ relationships with consumers. Not only that, but interacting with other brands also encourages consumers to spend more money on their favorites.

That’s quite a conclusion, sir. Please do explain.

People like to stick with what they know thanks to that trusty survival instinct.