STUDY: How Much Is a Social Share Really Worth?
Facebook rules social, but email marketing is most effective when talking $$$.
We’re all aware of the growing pressure on PR agencies to prove the value of their work. As Ted Birkhahn of Peppercomm put it in our recent interview on changes in the industry, most client contacts are marketers who have to send big numbers to their own bosses.
On that note, how do we determine the value of the all-important engagement — especially on social media?
AddShoppers, a company that provides data to thousands of e-commerce companies, recently released a report to answer that question with numbers. Its
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