STUDY: Gen Xers Are Like ‘Meh, Humbug’ About the Holidays

It is the most wonderful time of the year...except for these grinches.

When most people think of the “debbie downers” of society, visions of man buns, scraggly facial hair, tweed, and organic snacks come to mind. Of course, that implies the hipster among us.

Something about Generations Y and C that creates a feeling of anti-mainstream and indie music adoration that the rest of us can’t seem to grasp. So, take that sentiment into the holidays.

If a PR firm were to ask you in a mall or some such, “What generation lacks the most holiday spirit?” Without question, Absinthe and Euphrates in their coffee shop playing the lute and singing off tune will come to mind.

And, according to the research found by Nashville-based Reed Public Relations, you’d be wrong.

The findings are pretty alarming for those in the typically festive 1980s demographic. Gen Xers aren’t fans of the jolly fat men and his nine flying reindeer.

Reed asked a sample group of Baby Boomers, Gen Xers, and Millennials about how they celebrate the holidays, if they care to do so, and what equates Yuletide celebration. Gen Xers (that’s people born from mid-1960s to the early 1980s) came in dead last.

Turns out that Baby Boomers and Millennials are twice as likely to decorate for the holidays as Gen X and twice as likely to generally be excited for the season. Also interesting, Millennials are the ones who look forward to spending time with family. And Baby Boomers enjoy giving the most. Gen Xers? Not so much.

Bulldog Reporter got a hold of Katie Adkisson, partner at Reed Public Relations who empathized a little for the old curmudgeon Gen Xers, and had this to say:

“This is a busy time for Gen X. They’re settling down more, having children and at pivotal points in their careers,” she said. “The added stress of the holidays is sometimes enough to make them say forget it.”

Adkisson says we’ll likely see a shift to Gen X enjoying the holidays as they age and their lives slow down.

Yeah, because that’s what everyone likes for the holidays — a cranky old fart who doesn’t like Christmas.