STUDY: Gen Xers Are Like 'Meh, Humbug' About the Holidays

It is the most wonderful time of the year...except for these grinches.

When most people think of the “debbie downers” of society, visions of man buns, scraggly facial hair, tweed, and organic snacks come to mind. Of course, that implies the hipster among us.

Something about Generations Y and C that creates a feeling of anti-mainstream and indie music adoration that the rest of us can’t seem to grasp. So, take that sentiment into the holidays.

If a PR firm were to ask you in a mall or some such, “What generation lacks the most holiday spirit?” Without question, Absinthe and Euphrates in their coffee shop playing the lute and singing off tune will come to mind.

And, according to the research found by Nashville-based Reed Public Relations, you’d be wrong.

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