Study Finds Ikea's Retail Floor Design Maze-Like (And Then Some)

It’s a very familiar and widely acknowledged fact that large retail chains, shopping centers and casinos design their floor layouts to intentionally try and guide consumers along a somewhat confusing path in order to keep them away from the exit and get them to see as much of their merchandise (or slot machines, in the casino’s case) as possible. They’re are varying degrees of this general irritation, but a team of researches at the Virtual Reality Centre for the Built Environment at University College London has discussed a study they’re working on that has found that Ikea