Study: Email Outperforms Facebook, Twitter for Content Sharing

According to mobile publishing platform Rumble’s Q1 engagement study, users overwhelmingly prefer sharing articles via email compared to Facebook and Twitter. With the rise in mobile traffic to news sites, publishers are recognizing that the mobile audience and the social audience are increasingly one and the same.

The study looked at over 100,000 users across multiple publishers, and found that 76 percent of all articles shared were through email. The remaining article shares were split evenly between Facebook and Twitter, at 12 percent each.