STUDY: Americans Watch A LOT of Digital Video Every Day
Digital is winning the fight for our (shrinking) attention spans.
A story in Re\code this morning confirmed the obvious: Netflix doesn’t just want to defeat HBO, it wants to conquer television altogether.
A survey conducted by the helpful people at eMarketer tells us why Reed Hastings and company might just succeed: Americans spend more time consuming content than ever, and the numbers, at least on the digital side, are only going to rise in the immediate future.
Here’s the key chart: note the decline in old-school TV as an overall portion of our content consumption habits.
Now remember our Monday post about Google’s new mobile-friendly algorithm?
One of the reasons that news was so important is that, while mobile viewing is rising, TV is on the decline while laptop/desktop use is flat…and let’s not even mention print.
Ouch.
These stats represent a real opportunity for PR in part because “traditional” advertising hasn’t caught up with behavioral trends:
“US advertisers will allocate just 4.4%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in