STUDY: 1 in 5 Use Facebook For Emergencies

New survey results released today by the American Red Cross finds that 18 percent of respondents use Facebook to gather emergency information in disaster situations.

Nearly one in five people in the U.S. use Facebook to obtain information during a disaster — like what happened during yesterday’s Atlantic coast earthquake.

The Red Cross study was conducted by telephone and online by Caravan ORC International. Among the other key findings:

  • Nearly a fourth of the general population and a third of the online population would use social media to let loved ones know they are safe.
  • Four of five (80 percent) of the general and 69 percent of the online respondents surveyed believe that national emergency response organizations should regularly monitor social media sites in order to respond promptly.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in