Studio Promotes Devil With Free Coffee

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Via FishbowlLA:

It looked like an ice-cream truck for methadone addicts, but it was just the latest attempt at viral marketing. To promote its film, The Devil Wears Prada, Twentieth Century Fox dispatched a bevy of Coffee Bean & Tea Leaf wagons to give out free coffee and Ice Blendeds all over L.A. on Tuesday.

We’ll stick with our MUD truck, thanks.