Studio 60 Death Watch?

The ratings demise of Studio 60 puts NBC in a tricky spot. Critics love it. “Hardcore fans” love it. [EDITOR’S NOTE: Don’t “hardcore fans” love anything, hence, their hardcoreness?] It is written by Aaron Sorkin, the well-regarded West Wing creator.

But, as the Wall Street Journal reports, viewers who do watch it are the kind of viewers John Kerry says don’t go to Iraq — “viewers with four years of college” — a “dream audience for advertisers.”

Meanwhile,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in