Studies Point to Generation Gap in Online Privacy Concerns

Two studies released this week show that so-called millennials and adults in their thirties and beyond view online privacy differently and often take different approaches to protect it.

Two studies released this week show that so-called millennials and adults in their thirties and beyond view online privacy differently and take different approaches to protect it.

A study conducted by the University of Southern California’s Annenberg Center for the Digital Future and Bovitz research firm found that those aged 18-34 were more willing to trade private information for discounts and customized online experiences than older users.

“Online privacy is dead — Millennials understand that, while older users have not adapted,” said Jeffrey I.

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