As March Madness tips off, sports fans will be able to connect to live event opportunities more easily than ever before.
StubHub is announcing a multi-year, cross-platform content partnership with Bleacher Report. Whether readers or viewers use B/R’s website or its Team Stream app—the fastest growing sports app—they’ll soon see ticket purchasing options through a StubHub integration. The goal is to make consuming sports content and purchasing tickets to sporting events a more seamless experience.
“We’ve basically been on a collision course with one another,” Rich Calacci, Bleacher Report’s CRO, told Adweek.
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