Stuart Vevers Named Creative Director of Coach

Coach has decided who will have the daunting task of following Reed Krakoff at the creative helm: Stuart Vevers, the designer who jolted LVMH-owned leathergoods brand Loewe back to life with his modern, colorful take on the house’s Spanish heritage. As executive creative director of Coach, he’ll be responsible for leading all creative aspects of the Coach brand, including women’s and men’s design, brand imagery, and store environments–at a time when the American accessories giant is looking to shore up its dipping North American market share by going the lifestyle brand route (first order of business: a focus on footwear).