When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it.
Almost a year postlaunch, it looks like advertisers are rejecting it, too.
A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads.
Is Huffington poised to go the route of News Corp.’s
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