Whether you know it or not, we’re in the middle of an ad fraud revolution, and the trend has migrated from desktop to mobile at a shockingly rapid pace.
Certain bad actors commit fraud on mobile devices for one obvious goal: They can make quick, easy money using similar tactics to what’s previously worked elsewhere. What’s worse is that, in general, mobile fraud is usually more difficult to catch. And while battles can be won, most in the digital mobile marketing supply chain are losing the ad fraud arms race.
But
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