Strib Paywall Paying For Itself

The paywall that went up at the Minneapolis Star-Tribune’s website is, so far, bringing in more money than the site has lost due to reduced ad revenue.

The paper told MinnPost media critic David Brauer that page views in November, the first month the paywall was up, were down 15 percent. Ad revenues will fall per year in the five figures, which is a pretty vague number but there you are.

But in that month, the Strib has signed up thousands of new digital subscribers.

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