"Strategy Stories Dominate Final Week Before Election"

Strategy-related stories topped the media’s election coverage the week of Oct. 27-Nov. 2, filling about one-third of the newshole. The contest for key swing states was the leading narrative of the week, at 16% of the campaign newshole. Other top horse race storylines last week included poll-driven stories (5%); candidate attacks (4%); ads, including Obama’s “infomercial,” (3%); and electoral vote math (3%).

In the competition for media exposure, Barack Obama had a clear edge over John McCain for the second consecutive week.

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