A few years ago, AP foreign correspondent Burt Herman (pictured) was a Knight Fellow at Stanford University. As he watched newspapers and magazines around him close, and many colleagues get laid off, he wondered how it might be possible to re-invigorate print journalism with a little Silicon Valley ingenuity.
The result was Storify, a software platform currently being beta tested by the LA Times, the Denver Post, and a number of other national and international media outlets. The application is designed to help journalists easily drag and drop into a piece of content related information from Twitter, Facebook and other social media, while automatically alerting the sampled individuals to those actions. Per a story by NBC in San Francisco, where Storify is based:
Herman calls it “a two-way system of embedding…” Currently, Storify is working with Al Jazeera, which is finding it useful to identify the best “eyes on the ground” in the Middle East countries where popular uprisings are occurring.
The company has raised $2 million and was co-founded by Herman with Xavier Damman, a Belgian whose Publitweet software provided the foundation for Storify’s application. Herman is also a co-founder of Hacks/Hackers, an online community focused on digital journalism.