Facebook Tests Stores on Pages

Facebook is testing mini e-commerce shops on select pages, with many featuring buy buttons that enable transactions to be completed without leaving those pages.

Facebook is testing mini e-commerce shops on select pages, with many featuring buy buttons that enable transactions to be completed without leaving those pages.

The social network confirmed the test to BuzzFeed News, with product marketing manager Emma Rodgers saying:

With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page.

Rodgers told BuzzFeed News the number of pages testing shops is currently “in the double-digits,” with more to be added, but she would not mention specific pages.

BuzzFeed News pointed out that when viewed via mobile devices, the shops are given prime real estate, directly below the toolbar and about section.

Rodgers told BuzzFeed News the test may soon expand beyond e-commerce to pages including those for public figures, sports teams and groups, adding:

We’ll continue to add incremental features and capabilities to pages because they are such an important part of the consumer experience on Facebook.

Readers: Would you like to see stores featured on pages, and would you shop through them?

Screenshot courtesy of Facebook, via BuzzFeed News.

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