Why You Should Stop Writing Like a Marketer
Marketers should be the first to know that a hard sell rarely works in writing.
Admittedly, marketing is not my favorite subject. But I have nothing against marketers. I ignore the obnoxious ones. The rest — more or less — seem like decent people.
Too often, however, I find myself fiddling with marketing and PR pros’ writing to eliminate, or at the very least, soften, the hard sell tone and verbiage. More often, I can’t be bothered and move on to something else.
While there may be little to do about quotes, in the case of marketers, it might be acceptable to eliminate, for example, “…and drive results” when prudence calls for it.
It
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