StitcherAds becomes first European company to go through Facebook PMD Incubator


StitcherAds has become the first European company to complete the highly competitive Preferred Marketing Developer (PMD) Incubator Program at Facebook headquarters in Menlo Park, Calif.

The company, formerly known as Betapond, was selected for a two-week incubation by Facebook at its headquarters following a competitive selection process and after proving that its method of analyzing site behavioral data helps to place the most attractive offers in front of the correct consumers. They beat eight rival technologies in the competition.

Declan Kennedy, StitcherAds CEO, told Inside Facebook:

The experience was very rewarding. The incubator program validated our vision of building an adtech tool just for online retailers used to leverage the Newsfeed for off-site conversions. It also accelerated our beta launch by helping us focus on the cutting edge use of the Facebook ads API and pixels to enable features such as SKU level cross device retargeting. Some of the very best now see Facebook as their most important DR channel with investments to back it up. Bringing to market the technology we refined onsite at Facebook’s campus is making it easier for online retailers to grasp that opportunity before their competitors do.

A brand new method of retargeting prospective buyers, StitcherAds’ new offering is a comprehensive yet affordable advertising suite allowing retailers to create more consistent and measurable returns on their Facebook advertising investments.

Michael Randall, global director of Facebook’s preferred marketing developer program, said in a press release:

StitcherAds’ focus on online retailers is a great example of how our PMD partner ecosystem is becoming more diverse, to better support the vertical-specific needs of advertisers. StitcherAds’ engineering culture has a lot in common with Facebook’s own and we were delighted to work with them.