Sticky Tweaks Aid AOL Traffic
AOL’s recently revamped home page has dialed up the stickiness factor.
Last month the Time Warner-owned portal unveiled a new home page design that allows users to gain access to nearly all their different Web communications platforms via AOL.com. Through the new interface, users are able to track and make changes to their various email and messaging accounts, as well as their social media profiles—everything from MySpace to Facebook to Twitter—all in one place.
So far, the new layout has boosted both AOL’s user base and the amount of time most users spend on the site.
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