Stewart Cink's Victory Tweet and Guinness

“Not sure what to say yet but this picture should do the trick.” That tweet and the photo on the right made up Stewart Cink’s message to his more than 500,000 Twitter followers after outlasting 59-year-old Tom Watson in a playoff at the British Open and winning the Claret Jug (and later filling it with Guinness).

Cink has embraced Twitter, even conducting an interview with the Atlanta Journal-Constitution via Twitter to talk about his use of the social-networking service.

PGATOUR.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in