KTLA Reporter Gives Celebrity Fitness App a Boost
It’s amazing what a little media exposure can do. After KTLA tech reporter Rich DeMuro did a piece this morning on celebrity fitness trainer Steve Zim’s two-dollar iPhone app “ZIMFIT,” which gives the Average Joe access to Zim’s A-list client exercise routines, the software has been burning up the iTunes charts.
The 30-day virtual program personalizes daily regimens based on a user’s profile information, and comes from a guy who helped turn Chris Evans into Captain America.
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