Steve Rubel on Marketing Pollution
Edelman’s Steve Rubel was recently on the Brian Lehrer show, talking about “marketing pollution” among other topics.
A choice exchange towards the beginning of the interview:
Lehrer: You’re saying that the internet itself is polluted.
Rubel: I think so. To a large degree. Because I think what ends up happening is a lot of marketers are going at it the wrong way.
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