Steve Jobs' Living Room Problem

No, it’s not where to put the couch. Silicon Alley Insider reports that in last night’s earnings call, Steve Jobs admitted no one has succeeded yet at connecting the living room TV to the Internet—including Apple, whose Apple TV set-top box isn’t exactly setting sales records.

“I think the whole category is still a hobby right now. I don’t think anybody has succeeded at it and actually the experimentation has slowed down. A lot of the early companies that were trying things have faded away, so I’d have to say that given the economic conditions, given the venture capital outlooks and stuff, I continue to believe it will be a hobby in 2009.”


The current Apple TV box is actually pretty good, and it makes more sense at its current, lower $229 price and ability to rent movies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in