Big or Bust: How Twitter Is Looking for Monetization in the Wrong Place

Opinion: The social network could bill $50 million in TV spending next year, but then what?

To many commentators, they are two peas in a pod: Facebook and Twitter dominate mindshare when it comes to social media, and each is now courting video producers and advertisers aggressively.

But to me, that is where the comparison ends.

While Facebook goes from strength to strength, with third-quarter-2017 advertising revenue up 49 percent over the prior year, Twitter’s ad sales declined by 8 percent over the same period.

That tells you everything you need to know about how these two social darlings will have diverging strategies in 2018.

The

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