Report: Facebook Mobile Sponsored Stories Are Working, But Promoted Posts Aren’t
Facebook’s goal of maintaining the integrity of its user experience while increasing advertising revenue at the same time is being achieved by its mobile sponsored stories, but the social network’s test of promoted posts is a bust, according to the results of a survey of more than 750 Facebook users in the U.S. last week by Sterne Agee, using the SurveyMonkey platform.
Facebook’s goal of maintaining the integrity of its user experience while increasing advertising revenue at the same time is being achieved by its mobile sponsored stories, but the social network’s test of promoted posts is a bust, according to the results of a survey of more than 750 Facebook users in the U.S. last week by Sterne Agee, using the SurveyMonkey platform.
Sterne Agee found that 77 percent of respondents had not noticed mobile ads, meaning that Facebook’s goal of keeping its mobile sponsored stories subtle and having them blend in to the mobile news feed is being achieved.
Other
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in