Starz Will End Netflix Partnership

Negotiations over renewal break down

Netflix stock slumped in after-hours trading late today after Starz Entertainment announced that it will not renew its distribution deal with the movie rental website when its contract expires in late February. 

In a statement, Starz CEO Chris Albrecht said the decision to cease its partnership with Netflix “is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content.

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