How Starz Honed Its Facebook Publishing Strategy To Promote ‘The White Queen’
While Facebook is targeting a slice of television’s advertising pie with its test of video ads, the social network has also taken many steps to benefit TV networks and series, and premium cable network Starz took full advantage with its comprehensive Facebook campaign prior to the Aug. 10 series premiere of “The White Queen.”
While Facebook is targeting a slice of television’s advertising pie with its test of video ads, the social network has also taken many steps to benefit TV networks and series, and premium cable network Starz took full advantage with its comprehensive Facebook campaign prior to the Aug. 10 series premiere of “The White Queen.”
Starz Executive Director of Digital Marketing Erin Dwyer spoke with Facebook for Business about the Facebook publishing strategy for its campaign backing the series, nothing that ratings-measurement service Nielsen credited the Facebook campaign with a 25-point increase in awareness.
Dwyer
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