Starz’s Outlander Premiere Event to Run on ET Page via Facebook Live

Entertainment Tonight, Starz and Facebook Live will team up to present the season premiere event for the cable network’s Outlander.

Entertainment Tonight, Starz and Facebook Live will team up to present the season premiere event for the cable network’s Outlander.

The red-carpet event for the premiere of season two of the drama series will be held Monday at 6 p.m. ET at the American Natural History Museum in New York, and it can only be viewed on the Entertainment Tonight Facebook page.

ET Online’s Leanne Aguilera will interview Outlander stars and other celebrities, incorporating questions sent by Facebook users in real-time.

Starz executive vice president of marketing Alison Hoffman said in an email to SocialTimes:

Starz is committed to delivering fan-centric experiences that encourage viewers to obsess over the shows they love. This exclusive access to the Outlander premium red carpet exemplifies our commitment to do exactly that, giving fans the opportunity to actively participate in the excitement and energy on the red carpet. Streaming directly via Entertainment Tonight’s Facebook page allows the millions of fans who love Outlander to interact live during this unique experience.

And CBS Television Distribution general manager of digital media J.D. Crowley added:

ET is proud to partner with our friends at Starz and Facebook to bring our large audience of super-fans directly onto the Outlander premiere red carpet, allowing them to participate in real time via Facebook Live.

Building on our track record of market-leading live red-carpet experiences, including ET’s innovative use of Facebook 360 at this year’s Grammy red carpet, this exclusive event is another example of ET’s commitment to delivering our large cross-platform audience the best entertainment news and video content across all screens 24×7.

Readers: Have you ever watched Outlander on Starz?


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