Starz Creates Immersive Experience on Pinterest for The Spanish Princess

Part two of the drama series debuted Sunday night

Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines Starz/Pinterest
Headshot of David Cohen

Starz backed this past Sunday’s debut of part two of drama series The Spanish Princess with an immersive experience on Pinterest.

Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines, while sharing standout moments and images from the first part of the show.

Starz/Pinterest

Starz/Pinterest

Pinterest said 60 million people in the U.S. actively engage with entertainment content on its platform each month, and two-thirds of those Pinners have discovered new movies or shows by doing so.

Starz vice president of digital marketing and partnerships David Muehl said in a statement, “As entertainment continues to evolve, we’re leaning into more immersive, virtual experiences to engage fans and meet them where they are, on platforms like Pinterest. We’re excited to collaborate with Pinterest on the Spanish Princess Experience by tapping into extra content like nostalgic moments from part one and ‘behind-the-scenes’ looks at the characters.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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