This Startup Helps Folks Manage ‘Modern Rituals’

Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their time.

Think about it: There has to be a more intelligent system of managing email, phone calls, texts, Facebook, Twitter, etc. on a daily basis, right?

Sarah Panton, founder and ecd for the Vancouver, B.C.-based firm, said she got the idea in medical school while interviewing professionals in the healthcare world.

"I started a [blog] with interviews that gained traction and attracted investors," Panton said. "We are working with five clients so far, and a number of individuals."

While on its face it sounds a lot like life coaching, Panton said that she's constantly studying "modern rituals" to serve her customers. She explains the concept below.