Today in Wow, We Saw This Coming news, Howard Schultz of Starbucks made lots of headlines last night and this morning by announcing that he would encourage his own employees to discuss one of our nation’s most intractable political issues: race relations.
With their customers, no less.
The #RaceTogether tag first appeared last week via Starbucks Central Division SVP Joe Thornton, and no one protested:
— Joe Thornton (@jrobertthornton) March 13, 2015
Beginning with yesterday’s announcement, however, Twitter did not take kindly to the campaign. As one can see, Starbucks SVP of Global Communications Corey duBrowa did not want to answer the many, many questions that other users began sending his way:
As duBrowa told Business Insider today, he deleted his account after receiving more than his share of “personal attacks” but plans to be “back on Twitter soon” to prove that someone else in the world shares our love of mid-90’s indie rock.
Now he knows how certain journalists feel every single day.
While we presume that many of those “attacks” were extremely unpleasant, quite a few came from people unhappy with the patronizing nature of the campaign.
In the meantime, while we all wait for Schultz to weigh in on the Israeli elections, here are some of the funnier responses:
Back in MY day you had to eavesdrop on the next table to overhear uncomfortably stupid racial comments at a Starbucks. — Saladin Ahmed (@saladinahmed) March 17, 2015
— Dina Pomeranz (@dinapomeranz) March 17, 2015
So Starbucks both starts to serve alcohol and encourage their baristas to discuss race relations. Nothing about this seems like a bad idea — DarkSkintDostoyevsky (@daniecal) March 17, 2015
I look forward to Dunkin Donuts’ seminar series on settler colonialism. RT @emilynussbaum At Tim Horton’s, they’re talking about cissexism.
— Elizabeth Angell (@kitabet) March 17, 2015
“You misspelled my name on this latte order.” “It’s your slave name.” “…” “Doesn’t feel good, does it?” — Ana Marie Cox (@anamariecox) March 17, 2015
Some in media sympathized with duBrowa:
Rough day for Corey duBrowa and Starbucks When will PR people learn how unforgiving Twitter is #RaceTogether
— Joseph McKeating (@josifmck) March 17, 2015
…who proceeded to set his Instagram account to private.