Starbucks PR Chief Quits Twitter Over #RaceTogether Campaign

Did they not see this coming?

Today in Wow, We Saw This Coming news, Howard Schultz of Starbucks made lots of headlines last night and this morning by announcing that he would encourage his own employees to discuss one of our nation’s most intractable political issues: race relations.

With their customers, no less.

The #RaceTogether tag first appeared last week via Starbucks Central Division SVP Joe Thornton, and no one protested:

Beginning with yesterday’s announcement, however, Twitter did not take kindly to the campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in