Starbucks Misses Huge Branding Opportunity as SpeedDate Steps In

Last month I received an email from a reader who informed me that he had received the standard SpeedDate acquisition letter which is sent out every time they acquire an existing application. It’s a strategy that the company has been using for a long time and so far it has been relatively successful. One of the most recent applications was the My Starbucks application which had close to 18,000 monthly active users that were huge fans of Starbucks.

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