Starbucking the Green Trend, Coffee Giant Goes Brown

Join us in a toast, won’t you? Today we raise our cardboard cups of [insert your favorite piping hot beverage here] to contrarians such as Starbucks, who this month bucked the trend of going green–just as it reaches its Earth Day fever pitch–in favor of good ol’ nostalgia. And in this case, “nostalgia” comes in a muddy brown hue. The Seattle-based company is keeping its Design Studio HQ busy with a two-month-long switchup of its iconic green logo with the original 1971 version, which features a more maritimey, twin-tailed mermaid inspired by a Norse woodcut in the center of the company medallion.